Beijing Company Marketing Strategies
Beijing company marketing strategies aim at helping companies know better about their target market which is quite essential for Beijing company market positioning. Whether targeting consumer (B2C) or business-to-business (B2B) markets, it is essential to spend time developing a marketing strategy best suited to the local environment.
Beijing Company Marketing Strategies--Digital Marketing
With over half a billion Chinese citizens now online, digital communications are an increasingly important element of the marketing mix. As well a setting-up a local Chinese language website, it is also worth considering establishing a presence on Chinese language social networking sites such as Weibo. Advertising on relevant industry websites and online promotional videos are other useful tools by which foreign investors can increase their brand visibility with limited investment.
Beijing Company Marketing Strategies--Market Research
It is crucially important to carry out thorough market research before investing significant time and resources to entering Beijing market. General information concerning Beijing is increasingly easy to find, and a huge amount of market information can be accessed through desk research. Local statistical bureaus, government websites, local industry associations, third party sector reports and reports by consultancies and research agencies are also useful sources for reports and economic data.
Beijing Company Marketing Strategies--Marketing Communications
As in any market, it is crucial that the customer is central when devising your Beijing marketing communications strategy. Whether targeting local Chinese customers or businesses, it is important to ensure that marketing messages are translated into Chinese and communicated through Chinese language channels. It is worth investing time in having marketing materials such as flyers, product brochures, technical data sheets etc. translated into Chinese. Companies operating in B2B markets also need to try and communicate their experience to customers and partners. It is important to prepare comprehensive case studies, reference projects and client testimonials to build confidence with potential customers in Beijing. Many new-to-market companies will be reliant on local distributors/agents to drive sales, so it is often important to provide them with as much marketing literature as possible to help motivate them and drive sales.
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